HANDSOME CORPORATION
523 HANDSOME Building, Dosan-daero, Gangnam-gu, Seoul 06071
+82 2 1800 5700
팝업레이어 알림
SJYP
SJYP is one of the brands of 'HANDSOME', an affiliate of Hyundai Department Store Group, and is a contemporary casual brand that reflects contemporary trends. Along with the signature denim line, the modern chic line with SJYP's unique sensibility is strengthened to showcase a trendy collection every season. It is loved not only by domestic but also by overseas customers for its sensuous mix-match of materials, bold details, and unique styling suggestions of SJYP.
I’MPERFECTION
FALL/WINTER 2024
2024 F/W
To show SJYP's new 'LOOK', we focused on voluminous silhouettes and styling.
Down puffer, fur jacket for voluminous silhouettes, textural mix and unique printing techniques
It expresses the uniqueness and novelty of SJYP alone.
Black, warm butter, and royal blue colors expressed in various textures meet denim to make it more luxurious
It showcases color combinations.
I’MPERFECTION
FALL/WINTER 2024
2024 F/W
To show SJYP's new 'LOOK', we focused on voluminous silhouettes and styling.
Down puffer, fur jacket for voluminous silhouettes, textural mix and unique printing techniques
It expresses the uniqueness and novelty of SJYP alone.
Black, warm butter, and royal blue colors expressed in various textures meet denim to make it more luxurious
It showcases color combinations.