2024 RES

PRE-SPRING 2024 The most loved colour, Blue ‘NEW BLUE’

The most loved color in the world, blue
Blue symbolizes freedom and is a color that expresses freshness, urban and sophisticated, and luxury.
Also, as a color representing denim, 'Jean' is an item that symbolizes eternal youth and challenge spirit
SJYP, which is based on the denim label, uses the DNA to produce the DNA
‘New Contemporary Chic’ Concept Renewal